What is the difference between research and program evaluation?
In public health program evaluators have only recently been introduced into the mix of public health personnel. The implementation of evaluations of public health interventions have increased over the past 5 years. There has been some confusion or confounding of the role of the public health surveillance systems for program evaluation. But this is not an effective use of the public health epidemiologist when they are called upon to provide program evaluation. Program evaluation has different purposes and stages from surveillance research activities. The following document provides a detailed distinction between research and evaluation. Although there continues to be language in this document that contributes to the confusion.
Foundational Elements for Program Evaluation Planning, Implementation, and Use of Findings, Steps to a Healthier US Cooperative Agreement Program from:
Published online 2005 December 15.
See: PubMed Central, Table: Prev Chronic Dis. 2006 January; 3(1): A19. Published online 2005 December 15.
Thursday, November 10, 2011
Wednesday, November 02, 2011
The Dragonfly Effect and Evaluation
The Dragonfly Effect and Evaluation
"When working to grab attention in a social media campaign, we suggest four design principles: 1)personal: create with a personal hook in mind; 2) unexpected: people like consuming and then sharing new information—draw them in by piquing their curiosity; 3) visual: show, don’t tell—photos and videos speak millions of words; and 4) visceral: design the campaign so it triggers the senses through sight, sound, hearing, or taste." Downloaded from the web on 1/9/2011 at http://www.ssireview.org/articles/entry/the_dragonfly_effect/ This morning a former student of mine sent me an email which described his fear at plunging into the Atlantic ocean in January - and his willingness to do so because he wanted to help raise funds for the Special Olympics (a program for special needs children and adults). He was successful at grabbing my attention and generated a small donation to his cause. He successfully used social media to pique my interest and compelled me to care about his cause. This approach is catching on and I expect to see more and more social programs (with psychological and healthcare programs following as well) using the "dragonfly effect" to raise funds. Evaluators will have to understand the basic principles and dynamics of this approach to successful social marketing.
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